Brazil will stage major sporting events in the coming years, all are talking about business opportunities, but it's a question: What are companies doing to prepare for these events? How companies are using social media for sporting events in Brazil?
First, we must understand that social media is relationship, not tool. Many of the strategies established by companies begin with the choice of tools like Facebook, YouTube, Twitter, Blogs, among others, when they should start with the answers for the questions: What is my goal on Social Networks? What is my expectation?
After answering these questions, we set up a strategy of building the company's relationship with its audience. Following the strategy defined, we should define the best tools for the implementation of the strategy.
Relationship is not built from day to night, we need to understand the behavior of our audience who they are, where they are, and understand what motivates a person to receive, share and interact with their communication. Many companies are using social media as another form of contact with your audience, a reinvention of the call center, or the SAC of the company, a very small close to the action potential of social networks.
To build a good relationship with your audience and generate engagement with the proposed actions, the companies will need study and investment. Currently, there are few companies that can generate interactions that can make innovative business and improve visibility of its brand and products. To make business for the World Cup and Olympics, companies need to start now to build their communities. The acquisition and retention of a new member in your community should be considered as an investment given to clients of your company. This person will make a difference in the disclosure of their actions, as well as acquiring new customers.
Brazilian companies will execute their strategies at the last minute? How many companies are prepared to make business with their customers during the World Cup and Olympics?
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First, we must understand that social media is relationship, not tool. Many of the strategies established by companies begin with the choice of tools like Facebook, YouTube, Twitter, Blogs, among others, when they should start with the answers for the questions: What is my goal on Social Networks? What is my expectation?
After answering these questions, we set up a strategy of building the company's relationship with its audience. Following the strategy defined, we should define the best tools for the implementation of the strategy.
Relationship is not built from day to night, we need to understand the behavior of our audience who they are, where they are, and understand what motivates a person to receive, share and interact with their communication. Many companies are using social media as another form of contact with your audience, a reinvention of the call center, or the SAC of the company, a very small close to the action potential of social networks.
To build a good relationship with your audience and generate engagement with the proposed actions, the companies will need study and investment. Currently, there are few companies that can generate interactions that can make innovative business and improve visibility of its brand and products. To make business for the World Cup and Olympics, companies need to start now to build their communities. The acquisition and retention of a new member in your community should be considered as an investment given to clients of your company. This person will make a difference in the disclosure of their actions, as well as acquiring new customers.
Brazilian companies will execute their strategies at the last minute? How many companies are prepared to make business with their customers during the World Cup and Olympics?
